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Asus Modern Birds

 
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MODERN BIRDS

Who better to introduce a ‘doing things on the fly-lifestyle’ than a bird? So flap your wings, here’s the world’s most modern bird! We brought the Internet meme ‘Birds with Arms’ to life and created a fully integrated campaign where the benefits of the 2-in-1 device are cheekily presented by Edward, a Tufted Titmouse with two fully-functioning arms.

Client: ASUS
Agency: Superheroes AMS
Role: Concept / Art Direction