Asus was launching a few new laptops to the market and wanted to inform the public about it. However, consumers often do not understand all the technical PC jargon that companies want to convey.
We decided to solve this problem by giving the product benefits a human tone and convey them in a beautiful and playful matter in collaboration with 3D artist Santi Zoraidez.
Agency: Superheroes AMS
Role: Concept / Art Direction