TAKE IT TO THE MAX
ASUS HQ in Taipei asked us to create a launch campaign for the ASUS ZenFone Max, focusing on its key feature: a bigger battery than any of the competition.
The low battery alert. It’s a scary sound, and when we hear it, we all respond in the same way when we still have a lot to say: we start talking faster. To dramatize the anxiety of a low battery in a fun way we teamed up with speed rapper and YouTube star Mac Lethal: what happens when a speed rapper gets low battery?
Agency: Superheroes AMS
Role: Concept / Art Direction