TOUR DE SOFA
Tour de France is the biggest cycling event on TV. For a full 21 days you’ll see nothing but men on bikes wearing spandex. Not exactly what most people see as “on the edge of the sofa cushion grabbing” TV.
ŠKODA being the main sponsors, wanted to make it more exciting for the viewer, cyclist enthusiast or not. So we built a second screen game, which synced with Le Tour in real time. And anyone, regardless their cycling knowledge could join the race and have a bit more fun watching grown men on bikes wearing spandex.
Client: Skoda
Agency: Achtung
Role: Design, Animation