The fundament of the campaign was an innovative platform called The Ticket, a browser extension for Chrome and Firefox. The extension blocked the ’boring biz parts‘ of the internet and converted them into a continuous stream of sneaker content and now-or-never opportunities all across Europe.
Over 125 pieces of content were created in creative collabs: gifs, films, photography, games and so much more. Plus across Europe, over 800 sneakers got to attend amazing gigs and experiences.
Agency: Superheroes AMS
Role: Concept / Art Direction