DON’T BE AN OSTRICH
TFI asked us to create an awareness campaign for the launch of ThinkForward.tips, to help people across Europe to become more financially empowered.
ThinkForward.tips has launched in nine European countries, each with their own cultural differences and nuances. This meant the campaign needed a strong universal character to bridge this gap and get people’s attention, across the continent.
When it comes to finances, most people tend to bury their head in the sand. So we figured a quirky-looking ostrich seemed the ideal match to remind people to think ahead, and confront them to make better financial decisions.
Client: ING / Think Forward Initiative
Agency: Superheroes AMS
Role: Concept / Art Direction
