THE LOCKDOWN GIG. feat. Aitch
What do you do if you have promised your fans a gig and it’s a global lockdown due to the pandemic?
Well, you make a music video exclusively for your fans WITH your fans. Grime rapper Aitch together with The North Face and JD asked fans to send in photos and videos for him to use in this digital gig. We sat up a greenscreen at his house so that he could make this music video production happen without breaking the lockdown. Everything rushed and edited in almost real-time to give the fans what they wanted… Aitch at his best!
Client: JD / The North Face
Agency: Superheroes AMS
Role: Concept / Art Direction