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G-Star TikTok

 

G-STAR TIKTOK STRATEGY

For G-Star we created their strategy for content on TikTok.

A part of the content strategy was was the series β€œCan it be denim?”, where we asked the audience to give us suggestions of items we would try to recreate in denim.

Next to this we also created the art direction and general strategy for all their organic fashion content.

Client: G-Star RAW
Agency: GoSpooky
Role: Creative Direction